Jun 15, 2022
In General Discussions
Sales have been significantly improved. How does customer experience drive To B business growth? 2B enterprises open up the organizational decision-making chain and find an executive email list effective sequence. The customers of 2B enterprises need a process of decision-making chain. It is very important to get through the key links and the sequence is also very important. First, to anchor who is the value customer, and then to see the relevant decision executive email list chain in the value customer. For those key people who are important in the decision-making chain, it is necessary to understand their position and demands. In the journey, and choose their own preferences. If you can't clearly describe who the value customer is? Who are the key decision makers? It is difficult to calculate the real economic executive email list benefits of acquiring and maintaining a valued customer. 3. If it is difficult to quantify, it must be difficult to manage. Peter Drucker, the father of modern management, once said: If you cannot measure it, you cannot manage it. If the managers of 2B executive email list enterprises want to truly promote the development of the enterprise, they need to make data measurement and analysis part of their daily operation management, and reasonably match the process-oriented management and the result-oriented management. The quantitative effect of customer experience on 2B business savings is obvious. For example, high-quality customer experience brings: reduced service workload; reduced executive email list warranty costs; reduced cost of “fixing” repeated problems; reduced marketing costs; avoided problems from escalating into legal, regulatory and PR disasters; rate etc. However, quantifying the growth of 2B companies by customer experience seems to be much more difficult. The biggest challenge in quantifying the economic return of a great customer experience is to executive email list measure its positive and negative impact on business growth. The return on investment and quantitative analysis brought by strengthening customer experience mainly include the following four aspects.