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sab35807
Apr 11, 2022
In General Discussions
If the scene granularity is too coarse, some scenes may be missed, and the user experience of the product cannot be guaranteed. If the scene granularity is too fine, it may cause interference to users or over-design, which is a huge challenge to design and development. So defining the granularity of user scenarios is very critical. The most common method is to divide the user scene granularity based on user key nodes. Taobao renewal experience, build a renewal framework and combine membership process to re-educate membership value. For example, at nodes where renewal is urgent, emotional communication about the current usage of members' rights and interests is increased, so as to increase users' willingness to renew. For example, in the stage of paying membership card opening, it is more necessary to let users perceive membership rights and guide users to open cards. Therefore, on the opening pages of JD PLUS and Meituan takeaway members, the information focuses on the display of rights and interests and the exposure of card opening activities, and other information displays are canceled to avoid distracting users from the special leads and the team leader. Scenes and time are closely related. The most typical ones are major festivals or large shopping festivals, which can easily arouse users' emotions and shorten the distance between users and products. During the Spring Festival, when Baidu searches for Spring Festival relevant content and atmosphere will be added to the header of the page, rendering the festive atmosphere. When searching for the word Fu the search button will turn red. How User Scenarios Influence Product Experience Design Create a scenario Scenarios are the basic conditions for connecting users and products. On the one hand, scenarios come from users' lives, and at the same time, products are also required to actively create and upgrade scenarios. I rarely use food delivery apps, but Meituan uses weather information to push its presence every day. This also allows me to not turn off the news push.
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