Jun 22, 2022
In General Discussions
NetEase Cloud's "Singer Homepage", the bulk sms send different states of the follow button are shown in the figure below, covering 3 states, namely "unfollowing state", "following state", and "following state". Judging its clickability from the visual states of these three states, the first state is obviously clickable (surface filled button), and the bulk sms send second one is obviously not clickable (with transparency, it is not clickable), The third is not so sure, it looks like it's clickable and it doesn't look like it's clickable. If you think like me, then this state distinction is designed to be successful. Because for the product, users are expected to bulk sms send follow singers (active community behavior), but they do not want users to unfollow. At this time, the following status is designed to be less clickable, and users will think that this is not clickable and do not understand it. How to unfollow to a certain extent reduces the user's unchecking behavior, whether there is a feeling of being in the middle, it is actually worth pointing out. Other good things about the bulk sms send above case: After you follow the user, a group of singers will be displayed in the playlist list. Allowing the users who focus on the bulk sms send behavior at this time to win and follow more users If the user unfollows, a second confirmation will be carried out, and the user will be further "retained" from the content of the copy. After all, after the user sees the number of days they have followed after the unblocking, it will inevitably be difficult to bulk sms send give up. Finally, let's take a look at the picture below. In the NetEase Cloud Music "List of Artists I Follow" page, if you want to unfollow, you need to click the three-dot icon on the right to pop up the cancel box, and then perform the cancel operation.